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Jigsaw Collaboration

Posted by Celia Fraser on

Jigsaw Collaboration

Last month we were asked to help with the creation of a promotional gift for The Odd Company

They wanted to send 50 people a custom made jigsaw in the post, to gain attention and ask them to come along to their stand at the London trade show, Decorex.

It was a process which involved us initially outsourcing the colour printing of the beautiful illustration by Martha Cliff  As we can’t print in this traditional way, we gave another local Cornish firm (Booths), sheets of plywood to print on to. We then took the finished material and laser cut it into jigsaw pieces.

We were really pleased with the results and our client said it worked well for them. Charlotte Green, from The Odd Company said "we received some brilliant feedback on the direct mail we sent out and it did exactly what we wanted it to do which was to drive awareness and key individuals to our stand. One interior designer commented it was a genius bit of marketing!"

See their fantastic Instagram Reel below.

 

 


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